Storytelling (Corey Haines)

https://learn.coreyhaines.co/courses/ Messaging is about telling a storyPositioning is about making a defensible argument and taking them through a logical order of things Simple framework to tell a compelling defensible story: Pain, Dream, Fix (created by Amy Hoy) Problems and Pains What problem does your product fix? What pains do they experience because of this problem?…

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