Storybrand

Why Use StoryBrand? Most businesses struggle to talk about what they do. Our communication framework helps people clarify their message so their business starts growing again. https://twitter.com/storybrand Donald Miller’s StoryBrand Framework, a framework/technique for creating and clarifying your messaging. Helps you figure out your positioning and how to tell a better story. When we position our…

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Outcome v Feature Based Selling

We’re talking about the different between outcome and feature base selling. They are selling an outcome, not features.  They are selling the thing people actually want, not their software. We spend much more time talking, thinking about and testing features than our customers do. We assume knowledge they don’t have or even care about.  Understand…

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The StoryBrand Concept

The StoryBrand concept is a proven approach to copywriting, more information in this podcast episode: http://buildingastorybrand.com/episode-65/ Here is the framework: a character who wants something the character has a problem “people file your business under the problem you solve. the character meets a guide “Customers aren’t looking for a hero. They’re looking for a guide. Lay…

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Fogg Behavior Model

in order to influence someone to do something, you have just two levers: Motivation – how much someone want to do something Ability – how easy it is to do the thing

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Things To Remember

Maximizers relentlessly research all possible options in a scenario for fear of missing the “best” one, while satisficers make quick decisions based on less research. But here’s the key: Somewhat paradoxically, research has shownthat satisficers are more satisfied with their decisions than maximizers are. In other words, just getting it done — whether that’s a decision you have…

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MySQL v PostgreSQL

For nearly 40 years, Relational Database Management Systems (RDBMS) have been known as the go-to option for the storage of information in databases, mainly for personal data, financial information, manufacturing records and more. The relational model for database management uses table format for storing data. MySQL Overview MySQL is an open-source relational database management system…

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Flood Risk Report Surrey

A template flood risk assessment and flood risk report to accompany planning applications. FLOOD RISK ASSESSMENT Prepared for Mr & Mrs Joe Bloggs by Planning Ltd, August 2018 Introduction This report has been prepared for Mr & Mrs Joe Bloggs in relation to land at 10 Your Road, Your Village, Surrey, KT100 and no responsibility…

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Best Nursery In Cobham, Surrey

Glenangels https://www.glenangels.co.uk Butterfly Patch Nursery School Where: St. John’s Hall (opposite vets), Copse Rd, Cobham, KT11 2TWPrice: Come visit usPhone: 03300 432127 daniellec@thebutterflypatch.co.uk Fee Structure Under 3’s 3-5 year olds Full day7:30am- 6:30pm £73/day £68/day Half dayMorning 7:30pm-1:00pmAfternoon 1:00pm- 6:30pm £42/day £38/day Adhoc days and half days £75 per full day, and £44 per half…

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Wattbike Atom Training & Resources

Training Plans https://wattbike.com/gb/training-plans Performance Tests https://wattbike.com/gb/performance-tests https://support.wattbike.com/hc/en-au/sections/115000961469-Tests 20 Minute FTP/Threshold https://support.wattbike.com/hc/en-au/articles/115002920389-FTP-Test-20-Minute-Threshold-Test-

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Static Bike Trainers Review

Reviewers: Shane Miller & DC Rainmaker ERG Mode: Your software tells the trainer what resistance to provide and it does so, regardless of how fast you pedal. That means you don’t have to think about what gear your bike’s in, or concentrate on hitting a power target, you quite simply just pedal. It’s kind of…

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