Marketing

Consider price v no. of customers required to hit MRR goals e.g. £10,000/month requires: 100 customers at £100/month 40 customers at £250/month 20 customers at £500/month Use Enterprise/Contact Us plan to find value larger clients will pay. Almost all (?) $100m SaaS businesses charge more than $5k/year or less than $500/year. Some key points from…

https://learn.coreyhaines.co/courses/ Messaging is about telling a storyPositioning is about making a defensible argument and taking them through a logical order of things Simple framework to tell a compelling defensible story: Pain, Dream, Fix (created by Amy Hoy) Problems and Pains What problem does your product fix? What pains do they experience because of this problem?…

From N.Rich https://n.rich/privacy-notice-for-potential-customers Email N.Rich is a N Technologies brand. Privacy Note: We are using your personal data for our current and potential future collaborations with you and will keep your data as long as we consider working with you. We use and collect contact data, data about professional qualifications, publications etc. and some of…

http://jwegan.com/growth-hacking/increase-funnel-conversion-psych/ Current level of excitement someone has about the experience on a scale of 0-100 Think of full gas tank of energy, then use that to get them through a flow “Get psyched”, then have do more complex actions “Reactions” are generated from elements on the page, talk about reactions to each element on the…

Why Use StoryBrand? Most businesses struggle to talk about what they do. Our communication framework helps people clarify their message so their business starts growing again. https://twitter.com/storybrand Donald Miller’s StoryBrand Framework, a framework/technique for creating and clarifying your messaging. Helps you figure out your positioning and how to tell a better story. When we position our…

We’re talking about the different between outcome and feature base selling. They are selling an outcome, not features.  They are selling the thing people actually want, not their software. We spend much more time talking, thinking about and testing features than our customers do. We assume knowledge they don’t have or even care about.  Understand…

The StoryBrand concept is a proven approach to copywriting, more information in this podcast episode: http://buildingastorybrand.com/episode-65/ Here is the framework: a character who wants something the character has a problem “people file your business under the problem you solve. the character meets a guide “Customers aren’t looking for a hero. They’re looking for a guide. Lay…

Tell A Story Pose A Problem State the Solution how some proof/examples/facts Call to Action Tell A Story If you’ve ever seen a speaker get up on stage and immediately dive right into their “thing”? You immediately lose the audience. People love stories. Storytelling has been a part of our lives forever. Start with a…