Outcome v Feature Based Selling

We’re talking about the different between outcome and feature base selling.

They are selling an outcome, not features. 

They are selling the thing people actually want, not their software.

We spend much more time talking, thinking about and testing features than our customers do.

We assume knowledge they don’t have or even care about. 

Understand the outcome your customers want (that your SaaS can deliver) and talk about it on your homepage.