http://jwegan.com/growth-hacking/increase-funnel-conversion-psych/ Current level of excitement someone has about the experience on a scale of 0-100 Think of full gas tank of energy, then use that to get them through a flow “Get psyched”, then have do more complex actions “Reactions” are generated from elements on the page, talk about reactions to each element on the…

Why Use StoryBrand? Most businesses struggle to talk about what they do. Our communication framework helps people clarify their message so their business starts growing again. https://twitter.com/storybrand Donald Miller’s StoryBrand Framework, a framework/technique for creating and clarifying your messaging. Helps you figure out your positioning and how to tell a better story. When we position our…

We’re talking about the different between outcome and feature base selling. They are selling an outcome, not features.  They are selling the thing people actually want, not their software. We spend much more time talking, thinking about and testing features than our customers do. We assume knowledge they don’t have or even care about.  Understand…

The StoryBrand concept is a proven approach to copywriting, more information in this podcast episode: http://buildingastorybrand.com/episode-65/ Here is the framework: a character who wants something the character has a problem “people file your business under the problem you solve. the character meets a guide “Customers aren’t looking for a hero. They’re looking for a guide. Lay…